Research. Training. Policy.
Endunamoo Ltd
We exist because AI systems are quietly rewriting what people ask for — and most people haven't noticed yet.
Drft Literacy i
We exist because AI systems are quietly rewriting what people ask for — and most people haven't noticed yet.
Drft Literacy i
Two years of documented, controlled research into AI identity drift how generative systems alter, smooth, or replace human instruction, identity, and cultural specificity before output is produced.
Workshops and programmes for all ages from young people using AI creative tools to professionals navigating AI governance. Practical, evidence-based, and built around real experience.
Consultancy and advisory work connecting the Drft Literacy framework to live policy conversations including the EU AI Act and UK AI governance strategy. Policy brief in preparation for submission to DSIT
Book published — Losing Her: When AI Drft Became Visible, 2026
Drft Literacy, Class 41, UK00004369877
documented and evidenced across multiple platforms
Sharon-Kay Sitahall is a visual artist, independent researcher, and educator with over twenty years of creative practice. She is the founder of Drft Literacy, a research framework built from direct experience of AI identity drift and documented across thousands of generative iterations. Based in Redcar, Teesside, she works nationally and internationally.